Digital assistants of the future will have much more capability than “Siri” or “Cortana”. They will provide a fast and effortless shopping and web browsing experience as well, apart from providing for fast data sharing and precise shopping.
Immersive Shopping Experience
The use of augmented and virtual reality is increasing at a fast pace. Soon, the distinguishing lines between physical and digital worlds will recede. Moreover, the customer shopping experience will achieve a new technological status that will provide for memorable shopping experiences. The new virtual technologies will just not be a sales gimmick but would have other benefits for customers as well. A “try before buy” experience would be brought in to e-commerce stores.
More Targeted Marketing
Retail marketing will further make its marketing strategies more precise. With technologies like BLE or Bluetooth Low Energy, the retailer would know how much time the customer is taking for debating on whether to purchase a product or not. The customers would get more tempting offers that may also include discounts. The curated and ultimate shopping experience will use all the data that the users and web visitors leave at the e-commerce portals. E-commerce business websites will know where the customer is, and will send the offers directly to their mobiles. The customers will get reminders after they have finished browsing and the live marketing will tempt the customers for more time period. An online marketing agency in Dubai will help a business to target customers through social media, mobiles and through other ways.
The global mobile/smartphone advertising figures will go up to $63.95 bn. Brands will hold more direct customer interactions and will follow the trend of in-app advertising. Apart from advertising, mobile apps and services will also provide for the generation of higher customer satisfaction, and will also improve delivery times, apart from providing service related benefits. The payments generated by mobile devices will also increase and will be around $ 2.07 by the year 2019. Considering the depth and vastness of e-commerce on the mobile devices, these measures are quite fruitful for online businesses. An SEO agency in Dubai uses the mobile platforms for generating more revenues for business now also.
Pop Ups will gain greater significance in the future, and will be used by more number of business websites for attracting and gaining new customers. The brands and retailers will use the physical spaces for maximizing their resources and will use the pop-ups for building more awareness about their products and/or releases. Pop Ups will also include a greater number of interactive and surprise elements and will create hype, along with providing for the generation of more business.
Source: 5 Digital Trends For Online Retail Businesses